July 16, 2016
As an online marketing specialist, it is imperative that you become aware of search engine optimization. It is even more required of you know more about page ranking. Even if it is just considered as a ranking factor, it should be given importance since it is one of the metrics people use to judge the credibility of your website. Without a sufficient page ranking, your website will not even enter your target market’s field of view. You should aim for a higher page rank for your website. The higher your page ranking is, the better your website’s visibility and credibility will be.
Page ranking is basically just a ranking system set by Google. In this ranking system, a point system of 1 to 10 will be given to websites – 1 being the lowest and 10 being the highest point. The new websites or domain are usually the ones with the lowest rank. Page rank may be directly or indirectly affected by the quality of your website as well as your backlinks. Backlinks (otherwise known as incoming links or inbound links) are those links that come from other sites, pointing to your website. Quality backlinks means more websites trust you. The more other websites trust you and links to you, the better your credibility in the eyes of search engines will be. Of course, the backlinks are not ones you can build overnight. That can just affect your search engine page rank negatively. Slow but steady flow of backlinks is what you need.
The website’s page ranking should be taken into careful consideration because it is definitely helpful for your online marketing campaign. Page rank may not have a direct relation with the traffic your website received but the benefits of page rank is more than that. The main point of having a better page ranking is that it will show your website as a more credible site compared to other websites of the same genre. Another benefit of having a higher page rank is that, since other websites see your own website as a credible one, they will not hesitate to link to your site whenever applicable. Advertisers also prefer to advertise by asking credible websites to host their advertisements. These ads can be a source of passive income for you then. The page rank is also beneficial in a way that you will have better priority in bidding for sponsorship posts.
There are definitely a lot of benefits that come from improving the page ranking. Do not hesitate to look for ways on how you can work on improving your page ranking. There are rules and guidelines that must be followed to have a higher page rank so make sure to know those. These rules and guidelines may say something about what content to use, optimization of keywords, metatags, and headings, submission to article directory websites, or backlinks. There should be no harm in following the rules and aiming for a higher page rank. It can definitely help you out in the end.